Most lawyer advertising is not very helpful to consumer because most lawyer advertising does not answer the questions that consumers need answered.  Here I will discuss one common advertising theme, and explain why it is not relevent for consumers at best, and misleading at worst.  The theme is the combined experience them" in which a firm claims that they have some very large amount of "combined" experience.  

In this type of add, a law firm simply adds up the years of practice of all of the lawyers in the firm, and advertises that they have 100 years of combined experience as if that is somehow relevent to your case.  For example, if you have three lawyers who have practiced for 10 years each, the firm will advertise that they have 30 years combined experince.  Or, if the firm has four lawyers will 25 years experience, the firm might claim that they have 100 years combined experience.  

This information is simply not relevent for several reasons. 

First, the fact is that most cases are handled by one lawyer, or at least headed by one lawyer.  When a case is tried to a jury, you will almost always have that case tried by one lawyer.  You are rarely represented by a firm.  Instead, a lawyer is handling your case who is employed by or partnering with the firm.  So, you will never have 75 years combined experience handling your case.  

Second, you need to examine the type of experience that the lawyer has.  Then you need to see if it is relevent to your particular case.  For example, you might have one lawyer with 25 years of experience with real estate, and a second with 25 years of experience with wills, trusts, and probate matters, and finally a third lawyers with 25 years of experience handling personal injury cases or other court matters. So, for that firm, and depending upon the type of case involved, you do not have 75 years of expeirence.  You have whatever experience is relevant to your case.  

When you search for a personal injury lawyer in Norwich, Connecticut or anywherer in Connecticut ask the lawyer the following questions:

1. Have you handled cases similar to yours.

2. Do you take cases to trial.

3. Are you rated as a Superlawyer under the Westlaw rating system.

4. Are you rated under the Martindale Hubble rating system.

5. What is your AVVO rating.

6. Are you a published author in your field.

7. Do you present seminars to other lawyers.

8. Are you actively involved in leadership positions in the Connecticut Trial Lawyers Association.  

If you or anyone you know is looking for a lawyer for a serious personal injury case in Norwich, Connecticut or another Southeastern Connecticut town contact the personal injury lawyers at The Bartinik Law Firm, PC., 100 Fort Hill Road, Groton, CT. at 860 445 8521 or toll free at 888 717 4211. 

Peter J. Bartinik, Jr.
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Civil Trial Attorney, Practicing Law in Connecticut
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