I have been discussing misleading lawyer advertising recently, and just received news that Connecticut's largest law firm Day Pitney is laying off 40 employees this fall.  The firm at one point had over 400 lawyers.  Some firms advertise that they are a "large firm" and claim "large firm experience" or that they are the "largest law firm" in the region.  

But that fact, the size of the firm, has nothing whatsoever to do with whether they employ a lawyer who is the right fit for your serious personal injury case in Groton, Connecticut, or you divorce case in Norwich, Connecticut. 

My point here is that the size of the law firm has nothing to do with the attorney client relationship or the quality of the representation a client will receive.  Particulalry for a serious personal injury case.  

Instead, the size of the law firm has more to do with economies of scale, management, leveraging the work force, profit, and business efficiencies.  The hire-ups can make more profit when the lower level workers do the work at a higher rate than they are paid.  The hire-ups "leverage" the lower level workers.  Unfortunately when the lower level workers are no longer making a sufficient profit for the firm, the firm lays them off.  

Just read the Connectiuct Law Tribune article attached to this blog piece, and you will read the managing partner of the law firm Day Pitney make statements that sound like a corporate executive from Wall Street.  There was a time in the past when the practice of law was more like a profession, and less like a business.  Today, large law firm "mergers" and lay-offs are much more common than in the past, and that unfortunate fact does not help the profession or the attorney client relationship at all. It only helps the profit per partner ratio. 

So, the next time you hear a law firm advertise that they are the "largest law firm" and you will get better service because of that fact beware.  It is just another bit of irrelevant lawyer advertising.  

When you are considering hiring a lawyer to hande your serious personal injury case ask the following questions:

1.  Do you have experience with cases similiar to your case.

2.  Do you take cases to trial.

3.  Are you rated as a Superlawyer, or with the Lexis lawyer rating service.

4.  What is your AVVO rating.

5.  Are you a published author in your field.

6.  Are you a leader in the Connecticut Trial Lawyers Association.

If you or anyone you know needs a lawyer for a serious personal injury case in New London, Connecticut contact the personal injury lawyers at The Bartinik Law Firm, PC., 100 Fort Hill Road, Groton, CT., 860 445 8521 or toll free at 888 717 4211.



Peter J. Bartinik, Jr.
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Civil Trial Attorney, Practicing Law in Connecticut
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